<aside> ℹ️ The guide is created and carefully curated by Vlad Oleksiienko, Olga Zamiatina (Head of deliverability team) & Angelina Podgaina (Email deliverability manager)) from reply.io 💙

Enjoy 🙌

</aside>

#1. 👋 Introduction

Having spent over 10 years practicing and learning more about cold outreach, outbound sales, and prospecting (plus, working at a company that has developed one of the most widely used tools for cold outreach and following dozens of industry leaders for the past few years), I can confidently say I know a few things about email deliverability.

Over the past 4 years, email deliverability has become much more complex compared to 2015-2020.

That's why we decided to put together this ultimate cold email deliverability guide to answer all your questions about getting your cold emails right into your prospects’ inboxes.

I’ll also be adding plenty of useful resources, links, and additional guides so you can learn even more about email deliverability and cold outreach.

More importantly, this guide is backed by data-driven insights. For this report, we analyzed over 80 million emails sent through Reply.io between 2023-2024. This allows us to both bust some myths and verify what’s being said about email deliverability out there.

Here’s what you can expect from this guide:

1. A step-by-step guide on how to achieve a 50%+ open rate for cold emails
2. All possible ways and best practices to improve your deliverability
3. Data-backed insights from over 80 million emails sent through Reply.io
4. A list of useful tools to monitor your deliverability
5. A list of deliverability benchmarks and metrics